Development and Implementation of a Marketing and Communications Strategy for the ReGen Valley Tech Hub
The ReGen Valley Tech Hub (the “Hub”), a consortium led by the Advanced Regenerative Manufacturing Institute (“ARMI”), is seeking to work with a dynamic marketing and communications consultant to accelerate and amplify the impact of the Hub for the benefit of the region and Nation. The Hub is seeking a consultant that will think ‘outside the box,’ bringing creativity, excitement, and innovation to the Hub’s brand to ensure it stands out and reaches a broad, diverse audience within the region and across the country. The ideal consultant will be able to pivot and adjust to a high-growth, rapidly evolving environment, ensuring the Hub’s communications with a broad range of stakeholders remain relevant, resonant, and impactful.
The selected consultant will develop and support the Hub in executing a comprehensive, unique, and integrated regional and national communications, marketing, and brand strategy. This strategy will not only raise awareness but will also engage regional and national communities in the groundbreaking work of the Hub. Specifically, the strategy will lift up ongoing opportunities for stakeholders to take part in shaping the future of the region and the broader impact of the Hub.
This is an exciting opportunity for the right partner to help tell the story of ReGen Valley’s growth into a life-saving, global biotechnology epicenter.
Background
The ReGen Valley Tech Hub is dedicated to building the region into the preeminent global leader in biofabrication and novel health technologies. The Hub brings together interdisciplinary expertise in biotechnology, advanced manufacturing, engineering, medical devices, and many other sectors, bolstering life-saving innovation and creating jobs and intergenerational economic growth.
Scope of Work
Develop a cohesive marketing and brand strategy across digital and traditional platforms.
Build and refresh the Hub’s branding, ensuring messaging authenticity.
Create a content toolkit and manage multi-channel outreach, including media and event promotions.
Provide monthly analytics and insights to refine the strategy.
Proposal Requirements
Proposals should highlight experience, methodology, cost estimates, and references. Submissions must be emailed to RVRFP@armiusa.org by 5:00 PM, February 21, 2025.
